ABOUT US

Make Your Statement. That's Our Oath.

Somewhere along the way, beautiful things began to cost a logo's worth of markup.

A fine watch became a status tax — most of the price spent on a name, not the making. We thought the woman who values craft deserved the craft itself, and far less of the markup.

ABOUT THE MOVEMENT

HEIRLOOM BY INTENTION
HEIRLOOM BY INTENTION
HEIRLOOM BY INTENTION
HEIRLOOM BY INTENTION
HEIRLOOM BY INTENTION

HEIRLOOM BY INTENTION

For those moments of quiet luxury, a morning coffee or a mid-day gallery stroll. The dusty plum leather strap adds a soft, organic warmth against neutral fabrics.

HEIRLOOM BY INTENTION

For those moments of quiet luxury, a morning coffee or a mid-day gallery stroll. The dusty plum leather strap adds a soft, organic warmth against neutral fabrics.

HEIRLOOM BY INTENTION

For those moments of quiet luxury, a morning coffee or a mid-day gallery stroll. The dusty plum leather strap adds a soft, organic warmth against neutral fabrics.

HEIRLOOM BY INTENTION

For those moments of quiet luxury, a morning coffee or a mid-day gallery stroll. The dusty plum leather strap adds a soft, organic warmth against neutral fabrics.

HEIRLOOM BY INTENTION

For those moments of quiet luxury, a morning coffee or a mid-day gallery stroll. The dusty plum leather strap adds a soft, organic warmth against neutral fabrics.

MEET THE FOUNDER

It started with a watch that wasn't for sale.

My grandmother's watch never kept perfect time, but it kept every story. When I went looking for one of my own, I found two worlds disposable, or absurdly priced for the name on the dial. Nothing made simply, and well, for a woman who wanted to own her time.

So Oath began as a quiet correction. A small studio, a short list of promises, and the conviction that the people who make beautiful things should be the ones you're paying for.

TARUSHI CHHABRA

Founder, Oath

OUR PRODUCTS

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