Privacy policy

At OATH (“we,” “our,” or “us”), your privacy is not just a legal obligation — it is a promise. This Privacy Policy explains how we collect, use, store, share, and protect your personal information when you visit our website (www.oathofficial.com), make a purchase, or interact with us through any channel.

1 Information We Collect

Information You Provide Directly

Personal identifiers: name, email address, phone number, postal address.
Payment information: credit/debit card details, UPI IDs, net banking details (processed securely via our payment gateway partners; we do not store full card numbers).
Account information: login credentials, order history, saved addresses, wishlist.
Communication data: messages, emails, or feedback you send to our support team.
Personalisation requests: engraving text, gift messages.

Information Collected Automatically

Device and browser information: IP address, device type, operating system, browser type and version.
Usage data: pages visited, time spent on pages, click patterns, referral URLs.
Location data: approximate location based on IP address (we do not use precise GPS tracking).
Cookies and similar technologies: session cookies, persistent cookies, pixel tags, and web beacons (see Section 4.5).

Information from Third Parties

Payment verification data from payment gateway partners.
Shipping and delivery status from logistics partners.
Social media profile information if you choose to log in via a social media account.

To send marketing communications (newsletters, promotions, new launches) — only with your consent. You may opt out at any time.
To improve our website, products, and services through analytics and user feedback.
To detect and prevent fraud, unauthorised transactions, and other illegal activities.
To comply with legal obligations and resolve disputes.

2 How We Use Your Information

We use your personal information for the following purposes:

To process and fulfil your orders, including payment processing, shipping, and delivery notifications.
To communicate with you about your orders, account, and customer service enquiries.
To personalise your shopping experience, including product recommendations and tailored content.
To send marketing communications (newsletters, promotions, new launches) — only with your consent. You may opt out at any time.
To improve our website, products, and services through analytics and user feedback.
To detect and prevent fraud, unauthorised transactions, and other illegal activities.
To comply with legal obligations and resolve disputes.

3 How We Share Your Information

We do not sell, rent, or trade your personal information. We share it only in the following circumstances:

Service providers: payment gateways, shipping/logistics partners, email service providers, analytics providers, and cloud hosting providers — strictly to perform services on our behalf, under confidentiality agreements.
Legal compliance: when required by law, court order, or government authority; or to protect the rights, property, or safety of OATH, our customers, or the public.
Business transfers: in the event of a merger, acquisition, or sale of assets, your data may be transferred as part of the transaction. You will be notified of any such change.

4 Data Storage & Security

Your data is stored on secure servers located in India, managed by reputable cloud service providers. We implement industry-standard security measures including SSL/TLS encryption for data in transit, encrypted storage for sensitive data at rest, access controls and authentication protocols, and regular security audits and vulnerability assessments. While no system is 100% secure, we take every reasonable precaution to protect your information.

5 Cookies & Tracking Technologies

We use cookies and similar technologies to enhance your browsing experience:

Essential cookies: required for site functionality (cart, checkout, login).
Analytics cookies: help us understand how visitors interact with our site (e.g., Google Analytics).
Marketing cookies: used to deliver relevant advertisements and measure campaign effectiveness.

You can manage cookie preferences through your browser settings. Disabling essential cookies may affect site functionality.

6 Your Rights

Under applicable Indian law (including the Digital Personal Data Protection Act, 2023) and, where applicable, international regulations, you have the right to:

Access: request a copy of the personal data we hold about you.

Correction: request correction of inaccurate or incomplete data.
Erasure: request deletion of your personal data, subject to legal retention requirements.
Withdrawal of consent: withdraw consent for marketing communications at any time.
Data portability: request your data in a structured, machine-readable format (where technically feasible).
Grievance redressal: raise concerns about how your data is handled.

To exercise any of these rights, please email us at privacy@oathwatches.in.

7 Data Retention

We retain your personal data only for as long as necessary to fulfil the purposes outlined in this policy, or as required by law. Order and transaction data is retained for a minimum of 8 years in accordance with Indian tax and accounting regulations. Account data is retained until you request deletion. Marketing consent records are retained for the duration of your subscription.

8 Children’s Privacy

Our website and services are not directed at individuals under the age of 18. We do not knowingly collect personal data from minors. If we become aware that we have inadvertently collected such data, we will promptly delete it.

9 Changes to This Policy

We may update this Privacy Policy from time to time. Material changes will be communicated via email or a prominent notice on our website. Your continued use of our services after any changes constitutes acceptance of the updated policy.

10 Grievance Officer

In accordance with the Information Technology Act, 2000 and the rules thereunder, the details of our Grievance Officer are as follows:

Email: Support@oathofficial.com

Address:

Response time: We will acknowledge your grievance within 24 hours and resolve it within 15 business days.

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Privacy policy